The global green tea market is expected to make steady progress due to the growing demand for healthy, sugar-free beverages, according to the latest research report from Market Research Future (MRFR).
Segmentation:
The global green tea market is segmented based on type, form, formulation, distribution channel, and region.
By type, the global green tea market is segmented into caffeinated and decaffeinated. Decaffeinated green tea is likely to remain popular in the global green tea market due to the growing awareness about the adverse health effects of caffeine and the resultant increasing demand for products without caffeine. However, natural caffeinated green tea is likely to dominate the global market over the forecast period.
By form, the global green tea market is segmented into powder, tea bags, loose leaf, and others. The low moisture content of loose leaf green tea is likely to enable steady growth of the loose leaf segment in the coming years. Tea bags are also likely to remain popular in the green tea market due to their traditional popularity and growing demand.
By formulation, the global green tea market is segmented into flavored and unflavored.
By distribution channel, the global green tea market is segmented into super/hypermarkets, specialist retailers, convenience stores, and ecommerce. Super/hypermarkets are likely to hold the majority share in the global green tea market over the forecast period, although the share of ecommerce in the green tea market is also increasing.
Competitive Analysis:
Leading players in the global green tea market include Hankook Tea, DSM Nutritional Products, Cape Natural Tea Products, Celestial Seasonings, Associated British Foods, Arizona Beverage Company, and AMORE Pacific Corp.
In August 2019, researchers in A*STAR’s Institute of Bioengineering and Nanotechnology announced the development of a new type of nanocarrier for kidney cancer medication from green tea catechins.
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Regional Analysis:
Asia Pacific is the majority shareholder in the global green tea market and is likely to retain a major share in the global green tea market over the forecast period, according to the report. The growing demand for tea consumption in Asia Pacific countries such as India, China, and Japan is likely to be a major driver for the green tea market in the region over the forecast period. The presence of major suppliers in the tea market and the increasing efforts by said manufacturers to introduce organic product lines are likely to be a major driver for the Asia Pacific green tea market over the forecast period.
Many countries in Asia Pacific, especially China and India, have tea drinking traditions lasting for hundreds of years, leading to a growing demand for tea. Rising health awareness and increasing demand for organic produce have led to a growing number of tea drinkers shifting their preference to green tea in the last few years, leading to a steady rise in the global green tea market. The rising awareness about the various health benefits of green and black teas has also led to a growing demand from the green tea market in Asia Pacific and is likely to remain a major driver for the market over the forecast period. The presence of major tea manufacturers in the Indian states of Assam and West Bengal, as well as in China, is likely to remain a major driver for the Asia Pacific market for green tea over the forecast period.
Europe is also likely to remain a major driver for the global green tea market due to the growing demand for organic products in the region and the growing demand for healthy tea drinks. Tea drinking is popular in Europe, especially in the UK, which has been a major driver for the green tea market in the region. Black tea and green tea have found wider consumption in Europe due to their health benefits, leading to a growing demand from the green tea market in Europe. North America is also likely to exhibit growing demand from the green tea market over the forecast period, due to the growing demand for green tea and black tea products in the region and the growing awareness about the benefits of organic farming.
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